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Color Theory in Graphic Design

Color is a powerful tool in graphic design. It can be used to attract attention, organize content, emphasize elements, evoke emotion and help a design look aesthetically pleasing. But what colors should be used? In order to choose the right colors and color combinations, it is important that the graphic designer have a basic understanding of color theory. Color theory is the study of color in art and design, their relationships with each other and principles used to create harmonious color schemes.

The Color Wheel

The concept of the color wheel was invented by Sir Isaac Newton in 1666 when he bent the color spectrum, or the range...

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