Typography is the art and technique of designing, setting and arranging type. It is used to some degree in all written communication. As I described in my last blog post, graphic design is visual communication that uses design elements to convey print or electronic forms of information. The majority of this information comes from words. Therefore, typography is the the most basic form of graphic design and perhaps the most important tool of a graphic designer.
Typography can be a very complicated topic but understanding some simple concepts and rules can result in solid typography and help make good graphic design great.
Measure refers to the horizontal length of a column of type. The length of a line affects readability because readers eyes become fatigued if it has to repeatedly read long lines of type. This is why newspapers and magazines are often split up into columns of text. A good measure for a single column of type is 40-50 characters (including...