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Color Theory in Graphic Design

Color is a powerful tool in graphic design. It can be used to attract attention, organize content, emphasize elements, evoke emotion and help a design look aesthetically pleasing. But what colors should be used? In order to choose the right colors and color combinations, it is important that the graphic designer have a basic understanding of color theory. Color theory is the study of color in art and design, their relationships with each other and principles used to create harmonious color schemes.

The Color Wheel

The concept of the color wheel was invented by Sir Isaac Newton in 1666 when he bent the color spectrum, or the range...

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Basic Rules of Good Typography

Typography is the art and technique of designing, setting and arranging type. It is used to some degree in all written communication. As I described in my last blog post, graphic design is visual communication that uses design elements to convey print or electronic forms of information. The majority of this information comes from words. Therefore, typography is the the most basic form of graphic design and perhaps the most important tool of a graphic designer.

Typography can be a very complicated topic but understanding some simple concepts and rules can result in solid typography and help make good graphic design great.


Measure refers to the horizontal length of a column of type. The length of a line affects readability because  readers eyes become fatigued if it has to repeatedly read long lines of type. This is why newspapers and magazines are often split up into columns of text. A good measure for a single column of type is 40-50 characters (including...

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