Choosing a graphic designer is a lot like eating out. When you're hungry and you can't cook for yourself, you go to a restaurant. Fast food is a cheap and quick fix but can leave you with an empty feeling and craving more. On the other hand, you may splurge at a fancy restaurant only to get so caught up in the experience that you can't afford to eat out again. You need to find a happy medium.
Essential Services
If you are hungry for recognition but unfamiliar with marketing, I can help you decide what to have and how much. I can provide a comprehensive and integrated graphic design package. I'll mix you a balanced combination of ingredients at a reasonable price. I offer a wide range of graphic design services but I specialize in those I have identified to the right as crucial to the success of your business. Being aware of what is important will allow a wise and organized approach to your marketing menu. This way you can avoid going astray with unnecessary projects and maximize your investment on what will be most beneficial to you.
The Complete Package
In the event that you're just starting your business and/or you don't have a marketing program to begin with, it's important to achieve your visual identity and marketing package in a clear, concise and consistent manner. The services to the right are also listed in a generalized order of importance. Although this may vary from business to business, it is usually agreed that a logo should be your first concern. This should then be applied to all your corporate materials (such as stationery and signage) with a look that can be easiliy identified by the public. Once you are identifiable and the public comes to you, you should have printed and electronic forms of general information ready (such as brochures and websites) that maintains the look of you're corporate identity. If needed, you may need to bring the public to you through various means of advertising and promotional items.
Design Definitions
Logo:
An identifying symbol or graphic that is representative of a product or service.
Signage:
A display used to identify, advertise or give direction to a place of business.
Stationery:
Forms such as letterhead, envelopes, fax sheets and business cards that are used to correspond with the public.
Brochure:
A small booklet or pamphlet that is a quick and convenient method for providing general information.
Website:
Several interconnecting pages of electronic information grouped together on the internet.
Advertising:
A paid announcement in print, broadcast, or electronic media to attract public attention to a product or service,
Flyer:
A sheet or pamphlet that is distributed by hand or mail to advertize or publicize something.
Poster:
A large printed placard, bill, or announcement that is posted to advertise or publicize something.
Press Kit:
A packaged set of promotional materials usually including information sheets inside of a presentation folder.
Displays:
A stationary structure that is strategically placed to display information by itself.
