Minisites are single page websites designed to quickly achieve marketing communications goals through clear, concise and interactive story-telling.
The Minisites logo uses a simple geometric typeface with increased kerning (letter spacing) to help portray a clean and elegant feelings, which is the goal of Minisites. The letter “M” is made up of a blue arrow, which is commonly used as navigational icons on websites and with it pointing down, indicates scrolling and the direction of content on Minisites. It also symbolizes the goal of simplifying websites through reduced, clear and concise content. The blue colour also helps gives a technical feeling.