Color is a powerful tool in graphic design. It can be used to attract attention, organize content, emphasize elements, evoke emotion and help a design look aesthetically pleasing. But what colors should be used? In order to choose the right colors and color combinations, it is important that the graphic designer have a basic understanding of color theory. Color theory is the study of color in art and design, their relationships with each other and principles used to create harmonious color schemes. Although color theory is a very complicated topic, the basic concepts can be illustrated through the...
Read more
Blog
Color Theory in Graphic Design
Grids in Graphic Design
In my last blog post, I discussed the rules of good typography. Another rule that I intentionally omitted was the use of grids because I felt it’s not only limited to typography and hence deserved it’s own post. Grids in graphic design refers to a series of intersecting horizontal and vertical lines that are used to structure content on a page. Their roots are in traditional typography for typesetting books but they can be used for placement of any graphic design element in print, web or multimedia....
Read more
Basic Rules of Good Typography
Typography is the art and technique of designing, setting and arranging type. It is used to some degree in all written communication. As I described in my last blog post, graphic design is visual communication that uses design elements to convey print or electronic forms of information. The majority of this information comes from words. Therefore, typography is the the most basic form of graphic design and perhaps the most important tool of a graphic designer. Typography can be a very...
Read more
What is Graphic Design Anyway?
This is the question that I often get after I tell someone what I do for a living. For my fellow graphic designers it may seem like a silly question and even self explanatory. We design graphics, of course. However, for the average person who don’t design for a living, it may not be so obvious and require elaboration.
Let’s take a look at a few definitions:
- Dictionary.com: The art or profession of visual communication that combines images, words...
Read more