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Based on clear communication and collaboration, this three step workflow keeps projects on task, on time and within budget – ensuring a smooth transition from concept through to completion.


The first step is taking the time to get to know you, your business and what you are trying to accomplish so that we can determine the scope of the project. I’ll ask all the necessary questions – whether its colour preferences for a logo, dimensions of a print project or functionality requirements of a website. I encourage and value any input and direction you may have for me. Afterall, you are the expert in your industry just as much as I am in mine. At this point, all required content and images should also be provided. I combine my findings into a design brief and start outlining, sketching or wire-framing ideas.


This is where the creative juices begin to flow! Drawing from the information gathered up to this point, I will hit the drawing board to create a design concept that will accurately represent the overall look and feel of the end product. For example, if it is an annual report, I will provide a cover and sample inside spread. If it is a website, I will provide a precise rendering of what the home page and a sample sub page will look like. You will review the concept and provide feedback. Up to three rounds of iterations may be made to achieve the desired look before proceeding to the next stage.


This is where most of the tedious and labour intensive work occurs. I’ll take the approved design concept and turn it into either a polished logo, complete document or fully functioning website. Paying extra attention to the details, I pull out my Pantone colour swatch book, cross the t’s and run spell check – several times. After your final review and approval, I prepare final artwork for you and/or your printer. For a website, I move it from my testing server to your hosting company, setup your domain and provide a user guide on how to update it in the future.

Once complete, I will provide the artwork, send your final invoice and an optional customer satisfaction survey that can help me improve my process for you and others in the future.

Contact me for more information or start a project now.