Graphic Designer in St. John's, Newfoundland, Canada

Latest Blog Posts
Color Theory in Graphic Design

Color Theory in Graphic Design

Color is a powerful tool in graphic design. It can be used to attract attention, organize content, emphasize elements, evoke emotion and help a design look aesthetically pleasing. But what colors should be used? In order to choose the right colors and color combinations, it is important that the graphic designer have a basic understanding of color theory. Color theory is the study of color in art and design, their relationships with each other and principles used to create harmonious color schemes. Although color theory is a very complicated topic, the basic concepts can be illustrated through the use of a color wheel. The Color Wheel The con

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Grids in Graphic Design

Grids in Graphic Design

In my last blog post, I discussed the rules of good typography. Another rule that I intentionally omitted was the use of grids because I felt it's not only limited to typography and hence deserved it's own post. Grids in graphic design refers to a series of intersecting horizontal and vertical lines that are used to structure content on a page. Their roots are in traditional typography for typesetting books but they can be used for placement of any graphic design element in print, web or multimedia. Grids act as a framework that a designer can use to organize content in a rational manner. Creating Grids Creating a grid is usually the fir

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Basic Rules of Good Typography

Basic Rules of Good Typography

Typography is the art and technique of designing, setting and arranging type. It is used to some degree in all written communication. As I described in my last blog post, graphic design is visual communication that uses design elements to convey print or electronic forms of information. The majority of this information comes from words. Therefore, typography is the the most basic form of graphic design and perhaps the most important tool of a graphic designer. Typography can be a very complicated topic but understanding some simple concepts and rules can result in solid typography and help make good graphic design great. Measure Measure refer

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About

I'm a freelance graphic designer in St. John’s, Newfoundland, Canada. I have over 10 years experience designing logos, brochures, ads, displays, signage, websites and much more. Aside from graphic design, I'm also obsessed with Adidas apparel, Subway sandwiches and Superman. You can find out more on my about page, take a look at some of my work in my portfolio, browse my photography, read my graphic design blog or follow me on Twitter. If you require graphic design services or would like to drop me a line, contact me.