Latest Blog Posts
Color Theory in Graphic Design
Color is a powerful tool in graphic design. It can be used to attract attention, organize content, emphasize elements, evoke emotion and help a design look aesthetically pleasing. But what colors should be used? In order to choose the right colors and color combinations, it is important that the graphic designer have a basic understanding of color theory. Color theory is the study of color in art and design, their relationships with each other and principles used to create harmonious color schemes. Although color theory is a very complicated topic, the basic concepts can be illustrated through the use of a color wheel. The Color Wheel The con
Grids in Graphic Design
In my last blog post, I discussed the rules of good typography. Another rule that I intentionally omitted was the use of grids because I felt it's not only limited to typography and hence deserved it's own post. Grids in graphic design refers to a series of intersecting horizontal and vertical lines that are used to structure content on a page. Their roots are in traditional typography for typesetting books but they can be used for placement of any graphic design element in print, web or multimedia. Grids act as a framework that a designer can use to organize content in a rational manner. Creating Grids Creating a grid is usually the fir